‘Fits the Campaign Perfectly!’ Chris Wallace Shares The Meaning of Buzzy New Term ‘Double Haters’
Chris Wallace was tickled after learning a buzzy new term used to describe voters who don’t like either Joe Biden or Donald Trump: “Double Haters.”
“I’ve been hearing a term in the last few days that is new to me: ‘double haters,'” Wallace said on his CNN show Saturday. “I have to say, I like this. It fits the campaign perfectly!”
Wallace then shared a poll published in The New York Times.
“Nineteen percent were described as ‘double haters’ because they disapprove of both Biden and Trump. And Biden is currently leading among the ‘double haters,’ 45% to 33%. So, Sarah, are the ‘double haters’ a real thing, and who’s going to end up winning the ‘double haters’?” Wallace asked The Bulwark’s Sarah Longwell.
“So I conduct focus groups all the time and the’ double haters’ are absolutely a real thing,” Longwell said, continuing:
In fact, because we have this phenomenon here, where you essentially have two incumbents running against each other, the persuadable chunk of voters is different this time. It is people who have — they know both these guys and they don’t like either. And so that’s why this is going to be a really negative campaign because persuadable voters, to bring them over, you’re gonna have to make them hate the other guy more.
The phrase that we hear in focus groups all the time — and if it was a drinking game, we’d all be dead — is the phrase “lesser of two evils.” And what they mean is, I’m basically to make my decision on who I hate slightly less, and Biden usually cleans up on that front ’cause people hate Trump a little bit more.
“Ok, that’s his claim: they hate me less!” Wallace said. “There you go — that’s a bumper sticker!”
Watch the clip above via CNN.